ELLIA
Ellia, my senior capstone project, is designed to support women with ADHD in managing their daily symptoms. The project began with research to identify a key problem: how can I help women with ADHD become more aware of their symptoms so they receive appropriate support?
PROJECT TYPE
Branding | Research | UX/UI | Package Design
DATE
Fall 2025
To address this, I developed a cohesive resource system that combines both digital and physical tools. This system includes a mobile app alongside a care package featuring a journal, an undated planner, weighted sweatshirts for anxiety relief, and stickers. Together, these elements work to provide accessible, everyday support.
Ellia is built around an approachable and welcoming brand identity, making the experience feel inclusive and easy to engage with. By also addressing the frequent misdiagnosis or late diagnosis of ADHD in women, the project promotes greater awareness and understanding of how ADHD presents in women.
The app has easy navigation, with a daily task manager, digital planner, a pomodoro timer, a time-management method, the wellness shop, where users can purchase other resources or the care package which is curated from the ADHD questionnare when the user signs up, and a page with a list of extra resources for those who are seeking a deeper understanding of ADHD.
Women with ADHD tend to be more inattentive, while men are more hyperactive. This leads to research on ADHD being about men versus women because it is easier to see and detect in men, compared to women, which then leads to late or misdiagnosis.