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Giardino di Luce
Project Type
Branding | Package Design | Illustration
Date
Spring 2025
Giardino di Luce is an Italian-inspired perfume created as a fresh, summery fragrance, designed specifically with the Gemini zodiac sign in mind. The goal of this project was to design a perfume packaging experience by selecting a zodiac sign and intentionally creating for that audience.
Geminis are known for their curious, dual-natured personalities, which influenced both the scent and the visual design. This duality is reflected in the blend of fragrance notes as well as in the packaging details. Two swans are featured to symbolize Gemini’s inherent duality, while the window-shaped structure of the package subtly mirrors the Gemini symbol.
The overall aesthetic draws from vibrant Mediterranean colors and Italian textiles, creating a bright and expressive feel. In addition to the packaging, the perfume has a custom-designed bottle, enhancing the overall experience and elevating the unboxing into something more refined and luxurious.
